Writing.
Newest first.
15 Apr 2025
Sales Enablement That Doesn’t Suck: A Product Marketer’s GuideIf the sales team can’t sell it, the launch didn’t happen. What enablement looks like when product marketing owns it.
20 Mar 2025
How to Launch a B2B Tech Product Without Sh*tting the BedA launch is a sequence, not a date. The sequence, from GTM strategy through messaging and enablement to the numbers that tell you whether it worked.
12 Mar 2025
Why Positioning Matters More Than You ThinkMost SaaS products don’t fail on features. They fail because nobody can say what they are. Positioning, what it is and how to do it without making it up.
11 Feb 2025
Win/Loss Analysis: Why You’re Losing Deals (and How to Fix It)Five calls with buyers tell you more than fifty deal notes. How to run win/loss without turning it into a six-month project.
15 Dec 2024
GTM for SaaS: The Playbook I Wish I Had When I StartedThe go-to-market guide I’d have wanted at 25. ICP, channels, launch, and what to measure.
14 Nov 2024
How to Build B2B Personas That Don’t Suck (and Actually Help You Sell)Most B2B personas are a character sheet. The useful ones are a decision guide. How to build the second kind.