I'm Jonathan...duh

About Me.

I write copy and create content and stuff

This is my daft mug.

I’m a Senior Product Marketing Manager with over a decade of marketing experience specialising in the B2B tech space.

I currently work in the wonderful world of cybersecurity overseeing the planning and creation of interesting and innovative marketing campaigns, and developing revenue-generating go-to-market strategies, crafting engaging messaging and training international sales teams.

I don't sound very northern btw

What I'm like.

I swear.

I like swearing. Could you tell? If you don’t like swearing that’s fine. I’ll try my best not to swear in your presence, like any good swearer. But I studied language at Uni so I’m qualified to tell you this – they’re just words.

I work hard.

I like being good at my job. It gives me something to do every day. Otherwise, I’d probably become some eccentric columnist or something. That or a deadbeat poet. More money in B2B content though. 

i know my shit.

Unlike a lot of marketers, I’ve been trying my best not to bullshit my way through my career so far. That means I tend to keep on top of everything related to my job. Latest google changes and all that jazz.

Most stuff i learnt by extensively googling

What I'm Good at.

Positioning & Messaging That Sticks

I build product narratives people remember—and Sales can actually repeat. No fluff. No jargon bingo.

Launches That Don’t Go Up in Flames

Go-to-market plans with real strategy behind them. The kind that make Product happy and keep Sales from panicking the night before.

Customer & Market Intel That’s Actually Useful

I do the research (yes, even the boring bits) and turn it into smart positioning, competitor smackdowns, and tools the whole org can use.

Enablement That Gets Used, Not Ignored

Battlecards, playbooks, training decks—the works. Built with the reps, for the reps.

more about me

extra
stuff.

If you gave a crap to scroll this far down you may as well read some other stuff about lovely ol’ me.

Powerlifting.

Powerlifting is a sport that requires the least amount of brain power of any sport. I lift heavy shit.

Video Games.

If you watch whole seasons of whatever Netflix spews up you have no right to judge me for playing video games. We both waste our time.

I write.

Mad right? A writer, writing? So edgy. No seriously I write a bunch of crap nobody will ever read. Poems, short stories. All that jazz. No you can’t read it.

Music.

My music taste is the Jackson Pollock of music tastes. All over the place, and most people think it’s a bit shit.

sometimes i send emails

The
Newsletter.

I don’t write newsletters often, but I’ll send you a list of my latest blogs so you don’t have to keep checking in here like a weirdo.