TLDR: I’m good at marketing stuff.
Still fairly short.
I started out as a writer. I set up a copywriting studio while I was studying English Language and Linguistics at York, then spent two years as a senior copywriter at Incite, writing for 45-odd clients, from international agencies to tech startups that hadn’t quite worked out what they were selling yet. Product marketing came next, at Voxbone, and I stayed on through its acquisition by Bandwidth.
Since then I’ve been the founding PMM three times, at Toku, Zivver and Sylvera. Half my career has gone on building PMM functions from nothing, the other half on running launches at scale, and the two need the same things, mainly a clear view of who’s buying and why. Telco, cybersecurity and carbon markets, in that order.
The bits I gravitate towards: ICP work, win/loss and competitive intelligence. Day to day that means HubSpot, Salesforce, PostHog, Notion and Claude, plus a healthy amount of vibe-coding.
The short list.
2025 – Now
9 flagship launches
SylveraLondon
PRODUCT MARKETING MANAGER · FOUNDING
Carbon markets SaaS: ratings, market intelligence, biomass analytics and commodities.
- Built the two-tier product launch framework (Strategic vs Growth) that every launch now runs through.
- Led GTM for nine flagship launches across ratings, market intelligence, biomass analytics and commodities, in about a year.
- Authored the positioning and ICP framework, then built six ICP-specific ROI calculators off the back of it. They’re used in every sales deal.
- Set up win/loss and competitive intelligence from zero: battlecards, comparison decks and a quarterly read-out to the COO.
- Built the freemium-to-paid conversion engine end to end, from onboarding sequences to sales hand-off.
2023 – 2025
10+ launches
ZivverLondon
SENIOR PMM & ENABLEMENT · FOUNDING
Cybersecurity and secure communications SaaS.
- Built and ran GTM for 10+ product launches, driving $2M+ new revenue and $20M+ pipeline.
- Led a repositioning that opened UK Healthcare and Local Government as new ICP segments.
- Founded the PMM function: ICP frameworks, launch playbook, sales enablement curriculum and day-one onboarding for 30+ AEs and CS reps.
- Owned international event strategy: planning, budgeting, deliverables and pipeline attribution.
2022 – 2023
4× demo requests
TokuAPAC
FOUNDING PMM · INTERIM
Telco / CPaaS SaaS.
- Brought in to support APAC market entry: redefined the target ICPs, rebuilt the messaging and launched a new set of sales and marketing materials. Drove a 4× lift in demo requests.
- Led a small marketing team through the launch and demoed the product live to hundreds of prospects at industry events.
2019 – 2022
$50M → $527M acquisition
Bandwidthformerly Voxbone
PRODUCT MARKETING MANAGER
Telco / CPaaS: a $200M+ Mobile & App business unit.
- Built and executed GTM for 3 new products through Bandwidth’s acquisition of Voxbone, with adoption across the US and EU.
- Previously Content Manager: 50+ blogs, 5 white papers and 7 eBooks generating 150K+ clicks and downloads.
2017 – 2019
45+ clients
Incite
SENIOR COPYWRITER
Creative agency.
- Long-form technical content, product copy and UI copy.
2015 – 2017
Founder
Burns Marketing Ltd.
FOUNDER & COPYWRITER
Self-founded copywriting studio.
- Set up while at university, helping small businesses sharpen their tone of voice and lift engagement across socials and websites.
Help yourself.
- ✳I’m a trained florist. So are both my parents.
- ✳Not so long ago I broke my leg getting out of bed.
- ✳I once competed in an international fencing tournament because nobody else wanted to do it.
- ✳I no longer fence. I’m now really into powerlifting.