I’m Jonathan
I do Product Marketing.
TLDR: I'm good at marketing Stuff
About Me.
I’m Jonathan, a Senior Product Marketing Manager with over a decade of marketing experience specialising in the B2B tech space.
I currently work in the wonderful world of cybersecurity overseeing the planning and creation of interesting and innovative marketing campaigns, and developing revenue-generating go-to-market strategies, crafting engaging messaging and training international sales teams.
I do everything from strategy to training and enablement
My Work.
I oversee the creation of somewhat interesting product marketing materials for a not-so-intersting industry.
For over half a decade I’ve been writing one-pagers, sales presentations and GTM strategies that just work.
What I do in my Day-to-day
My bread and butter.
- Messaging & Positioning
- GTM strategy
- Sales decks, battlecards & enablement
- Customer & competitor analysis
- Target market & persona research
I write what i want. don't @ me
The
Blog.
SInce my background is in content managment I sometimes like to write about what I do. Take a look!
Most stuff i learnt by extensively googling
What I'm Good at.
Positioning & Messaging That Sticks
I build product narratives people remember—and Sales can actually repeat. No fluff. No jargon bingo.
Launches That Don’t Go Up in Flames
Go-to-market plans with real strategy behind them. The kind that make Product happy and keep Sales from panicking the night before.
Customer & Market Intel That’s Actually Useful
I do the research (yes, even the boring bits) and turn it into smart positioning, competitor smackdowns, and tools the whole org can use.
Enablement That Gets Used, Not Ignored
Battlecards, playbooks, training decks—the works. Built with the reps, for the reps.
sometimes i send emails
The
Newsletter.
I don’t write newsletters often, but I’ll send you a list of my latest blogs so you don’t have to keep checking here like a weirdo.
